Know Your Audience Before You Launch
What Marketing & Sentiment Analysis Does
Every post, comment and mention tracked continuously across platforms — from teaser drop to opening weekend. Sentiment, buzz and reach scored daily, broken down by cast, theme, platform and region. The engine surfaces what's working, what isn't, and where to pivot before it's too late.
Key Benefit
Walk into release week with a read on sentiment, not a guess. Catch a flat campaign live — not in week 6 when the screens are already locked.
Overview — Key Metrics Dashboard
One-screen health check across Social Buzz, Reach, Streams & Sentiment
- All key metrics in one screen - no platform switching
- Catch momentum shifts with week-on-week % changes
- Know your sentiment before PR has to react
- Compare pre-release vs. post-release buzz in one toggle
Cast & Character Insights
Audience sentiment broken down by individual cast member and character
- Sentiment Score per cast member - know who the audience loves or questions
- Positive / Neutral / Negative % split - precision PR messaging, per cast
- AI surfaces exact reasons behind sentiment - no comment trawling
- Spot controversy early - get ahead before it escalates
Regional Reach — State-wise Distribution
Understand which states are driving conversations and at what scale
- State-by-state reach map - plan OOH, on-ground & influencer budgets with hard data
- Colour-coded heatmap - High vs Low buzz at a glance
- Click any state for Reach count, Share % & India-wide comparison
- Spot low-buzz states - target them at release to unlock new audiences
Platform-wise Performance
See which platforms are driving buzz and how engagement compares across them
- Engagement numbers per platform — allocate creator & ad budgets where audiences are actually active
- Share of Voice % per platform reveals which channels your audience naturally gravitates to for film conversations
- 100% WoW growth across all platforms signals a major momentum surge — the perfect moment to amplify paid promotions
- Switch Compare by view (Engagement / Sentiment / Reach / Content) to get the exact metric your stakeholder needs in seconds
Bot & Spike Activity Detection
Catch artificial spikes and bot-driven noise before they distort your campaign data
- Timestamped alerts - know if a viral spike was real or manufactured
- Severe / Moderate tags - prioritise what to investigate first
- Bot attribution by metric - know exactly what was inflated
- Cross-platform - catch coordinated inauthenticity across Instagram, YouTube, Reddit etc
Talking Points Insights
Discover what's working with audiences and what needs attention — backed by real conversations
- What's Working Well - know exactly what to double down on in promotions
- Improvement Areas with sentiment scores - actionable feedback for your creative team
- Mention counts alongside sentiment - separate mass reach from niche relevance
- Built for stakeholder reviews - no reformatting needed