Know Your Audience Before You Launch
What Sentiment and Marketing Analysis Does
AI-driven audience sentiment analysis, trailer performance prediction, social listening, marketing asset generation (posters, teasers, campaign copy), platform-specific campaign planning, and pre-release buzz tracking.
Key Benefit
Build your marketing campaign on data, not assumptions. Know what will resonate before you spend a dollar on promotion.
Overview — Key Metrics Dashboard
One-screen health check across Social Buzz, Reach, Streams & Sentiment
- All key metrics in one screen - no platform switching
- Catch momentum shifts with week-on-week % changes
- Know your sentiment before PR has to react
- Compare pre-release vs. post-release buzz in one toggle
Cast & Character Insights
Audience sentiment broken down by individual cast member and character
- Sentiment Score per cast member - know who the audience loves or questions
- Positive / Neutral / Negative % split - precision PR messaging, per cast
- AI surfaces exact reasons behind sentiment - no comment trawling
- Spot controversy early - get ahead before it escalates
Regional Reach — State-wise Distribution
Understand which states are driving conversations and at what scale
- State-by-state reach map - plan OOH, on-ground & influencer budgets with hard data
- Colour-coded heatmap - High vs Low buzz at a glance
- Click any state for Reach count, Share % & India-wide comparison
- Spot low-buzz states - target them at release to unlock new audiences
Platform-wise Performance
See which platforms are driving buzz and how engagement compares across them
- Engagement numbers per platform — allocate creator & ad budgets where audiences are actually active
- Share of Voice % per platform reveals which channels your audience naturally gravitates to for film conversations
- 100% WoW growth across all platforms signals a major momentum surge — the perfect moment to amplify paid promotions
- Switch Compare by view (Engagement / Sentiment / Reach / Content) to get the exact metric your stakeholder needs in seconds
Bot & Spike Activity Detection
Catch artificial spikes and bot-driven noise before they distort your campaign data
- Timestamped alerts - know if a viral spike was real or manufactured
- Severe / Moderate tags - prioritise what to investigate first
- Bot attribution by metric - know exactly what was inflated
- Cross-platform - catch coordinated inauthenticity across Instagram, YouTube, Reddit etc
Talking Points Insights
Discover what's working with audiences and what needs attention — backed by real conversations
- What's Working Well - know exactly what to double down on in promotions
- Improvement Areas with sentiment scores - actionable feedback for your creative team
- Mention counts alongside sentiment - separate mass reach from niche relevance
- Built for stakeholder reviews - no reformatting needed